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Lincoln Roosevelt Elementary School
Ravens Apparel

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#1 Online Custom Gear Shops

It all started with a blanket...

A friend needed some custom blankets for a client. While touring a classic fleece supplier, the owner proudly pointed to a big order of thermal pizza delivery bags. A bit crazy, but we wondered if our fleece could be backed with pizza bag material to protect from the weather. We created a prototype and named it SportsRap. The client loved it and placed a nice order. The supplier couldn't mass produce it, so we made them all by hand. There must be a better way.

We started a company. It was much harder than it looked. After lots of goofs and many years, we sold millions of dollars of SportsRaps and custom blankets. Customers smiled and started asking for other items. Bought a lot of expensive customizing equipment and added t-shirts, hoodies and hats.

We delivered orders to a bunch of school customers. Helped them haul boxes and set up spirit wear sales. Lots of work. Lots of volunteers. Lots of order forms. There must be a better way.

The Internet thing really took off. Google became a verb. Gotta get online.

We launched a site called It was much harder than it looked. We built it so everyone could design their own stuff on-screen. Bought more expensive customizing equipment. Lots of orders started to come in.

Built hundreds of custom online shops for schools and teams. Customers smiled and started asking if we'd build them an online shop. Hired lots of web developers to create 'shop builder1 - so easy that my mom could build an online shop in less than 5 minutes.

As of today, we have:

  • Over 110,000 custom online shops for schools, teams and leagues (mom hasn't built one yet)
  • Major partnerships with cool websites and team/league management companies
  • Lots of expensive equipment to make stuff
  • Lots of employees that fix the expensive equipment

It's still a lot harder than it looks, but we keep tryin'...



It would be cool to design your own stuff on-screen in 30 seconds & get it in a couple days.


If you leave it in your locker too long, it will smell really bad.

Don't wash it. Just buy a new one


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